As health care incorporates new and progressing technologies, medical equipment sales and service for Mendica Health has become a big business. The hardest part is having technologies that are clinically proven and different and better than that of our competitors. Of course, having the best product alone isn't enough if no one knows about it. What you sell, how you sell it, and most importantly, how you interact with patients and medical professionals will make or break you.
Medical equipment companies often market their products directly to the physicians who will use them. The goal is to get a doctor to try the product in a surgical setting, for example, and be so satisfied with the performance of the product that he uses that brand for all of his surgeries.
We at Mendica Health stand apart our in-house palliative care staff and technicians work on call from our friends (customers).
The hospital system where the surgeon practices must approve the medical equipment that is used there. Pricing of the products is also negotiated by the hospital. In some cases, physicians’ offices or hospitals may team up to form a group purchasing organization.
We as a medical equipment company develop relationships with both the surgeons and patients -- whose recommendation to the hospital and patients play a role in which brand is selected. This elevates our growth to hospital organizations that make the ultimate purchase decision.